Irvin's Salted Egg Snack Use personas and content creation activity

This is an activity to create user personas for Irvin's salted egg snack business as a practice. By creating a user persona, I further develop it's buyers journey which include the 3 following pointers, "attract, consideration and decision" At each stage elaborating how my user personal interact and behavior from content they consume such as a promotional video ads or a simple stp by step recipe from a blog post.

The following artworks below are my practices to repurpose content I created in a blogpost into infrographic content for Instagram post as well as a short video for youtube post.