Corporate inforgraphic Hiring Assignment Test

 Above design is the result for a hiring assignment text which is part of an evaluation before hire.

Suppose Time Taken to finish: 3hours.

I Took 2 hours to complete and submit.

Lau Lim Mee Pok T-shirt & Red Packet Designs

Designing T-Shirts for Lau Lim Mee Pok: Celebrating Singapore's Local Delights

Creating t-shirt designs for Lau Lim Mee Pok was an exciting project that allowed me to blend art and Singaporean culture. I focused on two iconic local favorites, each representing a distinct aspect of the authentic Singaporean food experience. Here's a closer look at the concepts behind the two t-shirt designs, which feature front and back prints.

1. The Kaya Toast Set

The first design pays homage to the classic Singaporean breakfast – kaya toast with soft-boiled eggs and a cup of kopi (coffee). I wanted to capture the comforting and nostalgic feeling of this well-loved local delight. The back of the t-shirt features a detailed illustration of the kaya toast set, emphasizing the textures and warmth of the toast, the steam rising from the coffee, and the creamy soft-boiled eggs. The phrases "Authentic Local Delight" and "Perfect Start to Your Day" add context and celebrate the rich heritage of this traditional breakfast. On the front, a small version of the illustration serves as a minimalistic touch, ideal for everyday wear.

A Bowl Of Thin Noodle Sketch With Chilli and Utensils.

Change in Noodle Type. This Is a bowl of Meepok instead.

2. The Fishball Mee Pok Noodle Bowl

For the second design, I drew inspiration from Lau Lim Mee Pok's signature dish – fishball mee pok. The illustration on the back showcases a vibrant bowl of noodles, complete with fishballs, minced meat, and garnishes, bringing out the colorful ingredients and flavors. The phrases "Comfort in Every Bite" and "A Timeless Taste" evoke the memories of savoring mee pok during childhood. The front design features a smaller version of the noodle bowl, creating a cohesive look while letting the back design take the spotlight.

Crafting Art That Resonates

Both designs aim to go beyond fashion, allowing wearers to carry a piece of Singaporean culture with them. The t-shirts serve not only as wearable art but also as conversation starters, sparking stories about Singapore’s rich culinary history. Through these designs, we hope to evoke a sense of pride and connection to local traditions, one t-shirt at a time.

                 

3.  Extending the Designs to Chinese New Year Red Packets for the Year of the Snake

Building on the success of the t-shirt designs, I took the illustrations further by adapting them into Chinese New Year (CNY) red packets for Lau Lim Mee Pok's upcoming marketing collateral, in celebration of the Year of the Snake. The goal was to bring the same charm and cultural significance found in the t-shirts to a festive format, creating a meaningful and memorable CNY gift.

2024 Chinese New Year - Year Of The Dragon Promotional Collateral

Below are some of the promotional collateral for Chinese New Year 2024.

6 X Standess situated with one at different outlet entrance to gain attention as well as for public photo taking.

Flat Image of the side glass panels for Bugis Junction

Bugis Junction Exterior Cylinder Pillar

Bugis Street Window Display

Bugis Street Outlet Light Box 

Bugis Street Hanging Light Box

Westgate Window Dsiplay

West Gate Interior Wall

West Gate interior Wall Mock Up

West Gate Interior Vertical Wall

Suntec Cylinder Pillar

100cm x 60cm Promotion board that explain the concept and ideas behind the Chinese New Year designs and collection. In the description, it also provides information on the material and etc. 

2024 Year of The Dragon Red Packet Series

 Introducing Our Exclusive Chinese New Year 2024 Red Packet Collection: The Year of the Dragon!

As we step into the Year of the Dragon, it's time to prepare for the festive season by embracing the tradition of gifting red packets, or hongbao. This year, we’ve created a vibrant, playful, and symbolic red packet collection to celebrate Chinese New Year 2024. Our designs combine tradition with a modern, lighthearted twist, bringing prosperity and good fortune to all. Let's dive into the details of this limited-edition collection!

Small Red Packet Designs

Set of 4 Mini Red Packets: Fortune Cat Series

Complementing the dragon design, we present a set of four smaller red packets featuring none other than the beloved Fortune Cat (Maneki Neko), each in a unique, playful style! Each fortune cat design brings its own charm and symbolism, making them perfect for spreading luck in different ways.

a. Cool Fortune Cat on a Skateboard

In this design, the Fortune Cat is giving off a cool and modern vibe. Riding on a skateboard, this fortune cat brings in a youthful, dynamic energy. The design is perfect for those who believe in forging their own path, filled with excitement and forward momentum—just like this cool cat racing into the new year!

b. Fortune Cat as the God of Fortune

What could be more auspicious than a Fortune Cat dressed as the God of Fortune? This cat is holding a golden ingot in one hand, symbolizing wealth and financial success. His confident pose and divine attire reflect the deep-rooted tradition of seeking prosperity from the gods, a perfect combination of tradition and good luck.

c. Dabbing Pineapple Fortune Cat

Pineapples are often regarded as symbols of luck and wealth in Chinese culture, and this fortune cat, dressed as a pineapple, adds a playful twist! Striking a fun dabbing pose, this cat brings in not only fortune but also a burst of joy and laughter. It’s a lighthearted way to share good vibes and prosperity in the new year.

d. Fortune Cat Dressed as Daruma

The Daruma doll is a popular Japanese symbol of perseverance and good fortune, and this Fortune Cat, dressed as a Daruma, represents resilience and success. With its hopeful expression, it embodies the spirit of overcoming challenges and achieving one’s goals, making it an inspiring red packet for anyone embarking on a new journey in 2024.

e. Fortune Cat Holding a Fish in a Pile of Money Notes

Finally, we have a Fortune Cat happily holding a fish, standing on a pile of money notes. In Chinese culture, fish represent abundance and surplus, while the money notes signify financial success. This red packet is perfect for wishing someone a year filled with wealth and abundance in both their career and personal life.

The Hero of the Collection: The Giant Red Packet with Dragon Design

Our main design pays tribute to the powerful Year of the Dragon. The huge red packet features a majestic yet adorable red dragon dressed in traditional Chinese New Year attire. The dragon is seen carrying a pile of golden ingots, symbolizing wealth, abundance, and prosperity. The background showcases a rich, deep red base with intricate patterns of clouds and fireworks, creating a celebratory and auspicious atmosphere.

This design is perfect for special occasions or as a standout centerpiece in your red packet collection. Whether you’re gifting it to loved ones or using it as decor, this larger-than-life red packet represents power, success, and good fortune—everything the Year of the Dragon promises.

Get Ready to Celebrate in Style!

As we gear up for Chinese New Year, it’s time to celebrate with creativity and thoughtfulness. With our exclusive Year of the Dragon Red Packet Collection, you’ll bring smiles, luck, and prosperity to your loved ones in the most stylish way.

Make this Chinese New Year unforgettable with our unique designs that perfectly capture the essence of the festival—tradition, prosperity, and fun!

Giant Rabbit Mascot for Mid Autumn fesetival 2022

How I Turned My 2D Cute Bunny Illustration into a 3D Giant Figurine for Mid-Autumn Festival at Jewel Changi Airport

It all started with a simple 2D sketch – a cute bunny designed for the Mid-Autumn Lantern Festival. Little did I know, this bunny would soon be transformed into a towering 3D figurine greeting visitors at the entrance of Jewel Changi Airport’s iconic Rain Vortex! Here’s the story of how this project came to life.

A Bunny for the Mid-Autumn Lantern Festival

The Mid-Autumn Festival is a celebration rich in tradition and filled with symbols of unity, harvest, and family. Among these symbols is the moon bunny, a figure often depicted in Chinese folklore, said to live on the moon and help the goddess Chang’e with elixirs of life.

For this project, I wanted to create a cute and modern version of the moon bunny, something playful yet rooted in tradition. My goal was to design a character that both kids and adults could enjoy, connecting with the festival’s spirit while having a touch of whimsy.

 

Sketching the Bunny: From Concept to 2D Illustration

I started with rough pencil sketches on paper, playing with various expressions and poses. The idea was to capture the bunny in a joyful and dynamic position, as if it were preparing lanterns for the festival.

I decided to keep the design simple and endearing:

• Round body: to give it a soft, approachable look.
• Large, expressive eyes: to create a sense of innocence and wonder.
• Tiny paws holding a lantern: a nod to the festival tradition of lanterns symbolizing hope and light.

Once I was satisfied with the sketch, I digitized it, refining the lines and adding soft pastel colors – mainly whites, pinks, and blues to give it a delicate yet festive feel. The final result was a cute, 2D bunny illustration ready to hop into the Mid-Autumn festivities!

The Giant Bunny Takes Shape in 3D

When I was approached by the team at Jewel Changi Airport to turn my bunny illustration into a 3D giant figurine, I was beyond excited! But I knew the process wouldn’t be as simple as scaling up a drawing.

Here’s how the transformation happened:

Collaboration with 3D Artists

With 3D artis's help, the bunny came to life. My 2D illustration served as the base, and we discussed how to maintain its charm and proportions while scaling it up to an impressive size. The 3D artists rendered the bunny using digital sculpting software, ensuring every detail—from the roundness of the body to the softness of its features—was translated into 3D and then to production.

Scaling Up: The Giant Figurine

Standing at the entrance of the Jewel Changi Airport Rain Vortex, the bunny was scaled to a giant 4 meters tall! Its large, friendly eyes and standing on a mooncake gave it a welcoming appearance, perfect for the festival atmosphere. We ensured that even though it was large, the proportions still looked natural and playful, just like the original 2D design.

Reflections on the Process

Turning my 2D cute bunny into a 3D giant figurine was a rewarding journey. What started as a simple sketch evolved into something monumental, blending art, culture, and community spirit. The project taught me so much about the world of 3D art, large-scale installations, and collaboration.

For me, this bunny wasn’t just about creating art for the festival – it was about capturing the joy of the Mid-Autumn season, where light, family, and togetherness shine brightly. To have it displayed at such an iconic location like Jewel Changi Airport, known for its blend of nature, technology, and art, made the entire experience unforgettable.

The Singapore Spirit - Singapore Discovery Centre - National Day Interactive

Below are the details of the project that undergoes. To skip reading, basically click here to quickly enter the actual project site: Project home page

Objectives

1. Serve up a selection of strong Singapore spirits at the SDC Bar.

2. Discover the key spirit used in each beautifully crafted mocktail and the stories that inspire the design of each drink in this interactive menu.

Creation of a mobile-friendly interactive drink menu

- An introduction of nine different drink options.

- A click to read the drink contents and the story that inspire it.

- Inject animation for visual aesthetic and interaction.

- A short quiz to determine the best suitable drink chosen for participant.

- A chart or any means to filter and quantify most popular drinks in order amongst Singaporeans.

Below is a short morph animation that I did from drink to drink. Whenever there's a change in selection of drink, visual effect will kick in as morphing. This short transition takes 24 frame and approximately 8-9 seconds.

Above are the short clips taken live from the actual website .

Intercontinental Hotel - Adventures with Baba Lionel

Adventure with Baba Lionel

I recently had the incredible opportunity to illustrate a unique and exciting children's book titled "Adventure with Baba Lionel" for Intercontinental Hotel. This project was particularly special because it combined storytelling, exploration, and culture in a way that was both educational and fun for young readers.

Objective

To optimize guests experience through their stay at Intercontinental Hotel.

Concept

A little explorer's journey where Baba Lionel engages with the children and encourages them to explore and learn more about Singapore culture by sharing his own adventure stories through his journal pages left at each station and collectible pin badges.

A Collectible Experience: Pin Badges for Every Stop

What makes this journey even more memorable for children is the collection of pin badges. At each station, a new badge can be collected, serving as both a memento and a motivation to continue exploring. These pins are designed to reflect the essence of each location, making the adventure feel interactive and personal.

Inspiring Little Explorers

"Adventure with Baba Lionel" isn’t just a book – it’s an invitation to explore the world with an open heart and mind. Through the illustrations and stories, I hope to inspire children to be curious, brave, and eager to learn about different cultures.

As Baba Lionel says in the book, “The world is full of stories waiting to be discovered. All you need is a little curiosity and a big heart!”

Below are the illustrations of the book "Adventure with Baba Lionel" together with the story plot.

Illustration (grayscale)

Illustration with colors.

Below is a short clip of the first test print.

I am truly grateful to have been part of this creative journey with Intercontinental Hotel and to have had the chance to bring Singapore’s culture to life for young readers. I hope this book sparks a love for exploration and cultural understanding in every child who picks it up.